Kroger Expands In-Store Media Solutions Digital screens built into integrated fixtures, such as endcaps, will begin appearing across select Kroger stores. Browse gallery of images sent to P2PI. How Lowes Foods Builds Tech Around Shopper Experiences Merchandising and digital execs share how the retailer is integrating digital features across its business at varying scales. Instacart, Pinterest Team Up to Boost Brand Campaigns Learn how the two companies are enhancing shoppability using first-party data. Dick's, Roku Team Up to Elevate Audience Targeting Dick's Media becomes the first retailer media network to integrate with Roku Data Cloud, the streamer's clean room environment. Lowe's Courts Gen Z, DIY Creators With New Influencer Network The Lowe's Creator Network aims to strengthen affinity for both the creators’ personal brands and Lowe’s retail offerings. Instacart Expands Trade Desk Partnership to Enhance Targeting, Measurement The goal is to improve programmatic campaign performance on the open internet with retail media data. Unpacking the State of Retail Media Skai's Nich Weinheimer joins P2PI's Cyndi Loza to unpack the key takeaways from this year's 2025 State of Retail Media report. Profitero, Mars United Launch Profitero+ The collaboration provides a full-service solution uniting strategy and data insights, content, media and operations under one platform. Top Retail Media Stories From May 2025 Walgreens, Instacart, Ulta Beauty and others shared retail media-related advancements, collaborations and news during the month. Walmart Applying Agentic AI to Optimize In-Store, Marketing Operations The retail giant is preparing for a future in which digital agents may shop on behalf of customers. First Previous 11 12 13 14 15 Next Last