Data & Analytics

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.

Colgate-Palmolive and 1WorldSync share best practices for product content.

​​​​​​​To offset the impact of high prices at the shelf, CPG brands continue to focus on product quality, creating value for consumers and strengthening retailer relationships.

​​​​​​​Here are three key principles to consider for the future of this practice, according to Matthew Sharp, a former marketing science team member at Meta.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Digital Commerce Trends: Separate research from Rain the Growth Agency and Chicory examines how shoppers, brands and retailers are being impacted.

Criteo’s Courtney Cochrane discusses the Path to Purchase Institute’s new video series as well as the state of retail media.

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

We asked participants in the Path to Purchase Institute's annual Trends survey, "For any retailer media network you have worked with, rate its performance in the following areas ..."