Hall of Fame Profile: Bob Waibel This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands. Insider Intel: Bob Evans Turns to Mobile Sampling New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond. Brand Watch: PepsiCo Embraces Shopper Insights The manufacturer partners with SymphonyAI Retail CPG to build business across multiple categories. Solutions & Innovations (March-April 2023) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Retail Media’s Rise in Europe Boots UK’s Ollie Shayer and SMG’s Sam Knights discuss the retail media challenges and opportunities in the U.K. and beyond. The New Consumer (March-April 2023) Examining health & wellness: A recent trends report reveals how different generations find grocery shopping inspiration. Member Perspective: Next-Level Commerce Advantage Unified Commerce's India Lott and Kelly Ravestijn take a look at the evolution of live selling and interactive shopping. Member Spotlight (March-April 2023) A snapshot of industry leaders from the P2PI member community: Sunkist Growers and Jack Link’s Protein Snacks. In-Store Experience: Meijer Grocery Debuts Two locations in Michigan offer a simplified and convenient shopping format and experience. DOOH, CTV: From Something Old to Something New The growth of DOOH and CTV advertising tells a story about how brands are adapting in the cookie-less, multi-device world. First Previous 86 87 88 89 90 Next Last