Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. Retail Relations Aid Imperial's New P-O-P Fostex Simplifies Recording With Co-Branded P-O-P P-O-P Sweepstakes Hit Cyberspace Amurol Displays Alert Consumers to New Gum Long Island, New York Printing Company Charged With Rigging Bids On Display Contracts To Lorillard Tobacco Co. Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. CO, HMR and ECR An Alphabet Soup of Opportunity in Supermarkets Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game New National Signage Program Offers Store-Specific Pricing First Previous 560 561 562 563 564 Next Last
