Data & Analytics

Tomorrow's consumers may very well be shopping on their cellphones.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

Where you put shopper marketing will seal your success ... or failure.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.