Data & Analytics

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Beyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

Organizational alignment can drive exceptional retail media performance, writes Angela Myers of G-Comm, a division of Goodway Group.

On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.

Amazon Retail Ad Service is a cloud-based solution that uses machine learning models to serve contextual, relevant ads across retailers’ own websites and apps.

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

A new API allows advertisers to integrate campaign performance data into their own measurement models for analysis, while a new partnership with TransUnion helps them compare data across retailers and channels using marketing mix modeling.