Data & Analytics

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

Stingray Advertising, in collaboration with IAB Canada and Leger, identifies what works in retail audio and how to plan for success.

The collaboration allows non-endemic brands to reach Walgreens.com customers with relevant messaging.

Uber Intelligence lets brands combine anonymized Uber data with their own customer information to better understand movement, dining and ordering behaviors.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Economic uncertainty has disrupted marketing throughout 2025, and it looks poised to continue into the new year. That volatility makes it particularly difficult for companies to plan for the future.

Following Walmart, Target and Kroger, the grocer is leveraging AI to streamline trips and enhance digital engagement.

The upgraded interface merges nationwide store-level data to highlight performance drivers and emerging risks for suppliers.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.