Tread On Me Floor projection system reacts with customer movement Future-Shock-Keeping-Units Trends highlights from the recent National Association for Retail Marketing Services (NARMS) meeting RFID and the Store of the Future Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P AT&T Wireless Debuts Digital Messaging Displays Directing the Shelf Taking another look at category management can help retailers develop a more efficient shelf policy. BMW Reaches for New Marketing Plateau With Its Virtual Sales Center A New Approach to Merchandising Planning Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down. Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Klever-Kart Guides Consumers In-Store First Previous 181 182 183 184 Next Last
