Supermarket/Grocery

Product: Party goods and gift-wrap materials
Number of displays: 14,000
P-O-P company: Western Kraft, Bowling Green, Ky.
Distribution: Drug stores, mass merchants and supermarkets
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
The fabled Man of Steel is alive and well. The superhero has his own line of gift-wrap materials and party goods that are being featured on SuperTrays from American Greetings.

Product: LU cookies
Number of displays: 850
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Supermarkets
Introduction: October 1993
Duration: Promotional
Construction: Corrugated
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.

Product: Packet flower and vegetable seeds
P-O-P companies: Producer: U.S. Display Group Inc. (corrugated), Tullahoma, Tenn.; American Manufacturing Co. (metal components); Stainless Metal Products Inc. (metal components), both of Chattanooga, Tenn.
Distribution: Mass merchants, hardware stores, home centers, supermarkets, drug and variety stores
Introduction: April 1993
Duration: Permanent
Construction: Metal framework, corrugated and plastic trays

Product: Computer shareware
Number of displays: 2,500
P-O-P companies: Reprints Inc. (graphics), San Marcos; Commander Corrugated (manufacture), Orange, both of Calif.
Distribution: Mass merchants, supermarkets, bookstores, computer and department stores
Introduction: September 1993
Duration: Semi-permanent
Construction: Corrugated
Daisy Software is pushing impulse purchases of its shareware computer programs with a corrugated display that holds 360 diskettes.

Product: Goldstar Video Corp. Cinema House vintage movies
Number of displays: 5,000
P-O-P company: Cameo Inc., Chicago
Distribution: Supermarkets and mass merchants
Introduction: May 1993
Duration: Temporary
Construction: Corrugated, wood (base)
The Hollywood of the 1940s served as the inspiration for the new corrugated display for Goldstar Video's Cinema House line of movie classics on videotape. The products are the firm's first venture outside of the children's market.

Product: Pillsbury Co. Green Giant mushrooms
Number of displays: 10,000
P-O-P company: Display-Pak, Minneapolis
Distribution: Supermarkets
Introduction: February 1993
Duration: Semi-permanent
Construction: Wire
A hanging wire basket provides Pillsbury with a secondary location for merchandising its mushrooms.

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Product: Salty snacks line
Number of displays: 10,000
P-O-P companies: Packaging Corp. of America, Evanston (manufacture); DeForest Associates, Elmhurst, both of Ill. (graphics)
Distribution: Supermarkets and other stores where snack products are sold
Introduction: January 1993
Duration: Promotional
Construction: Corrugated
A Keebler spokesman says "close to 10,000" displays were shipped out to supermarkets and other stores during a national promotion.