Supermarket/Grocery

Product: Sports trading cards
P-O-P company: Pinnacle Brands Inc., Grand Prairie, Texas
Distribution: Mass merchants, drug stores and supermarkets
Introduction: January 1994
Duration: Semipermanent
Construction: Corrugated
A column-shaped power wing for Pinnacle Brands attracts customers to aisles of the store where trading cards are not usually found.

Product: Hey, That's Me! juvenile greeting cards
P-O-P company: A.G. Industries, Cleveland
Distribution: Mass merchants, supermarkets and drug stores
Introduction: June 1994
Duration: Permanent
Construction: Fabricated steel (spinner); injection-molded plastic (pockets)
"Research shows that people, especially children, find it fascinating to see their names on items," says an American Greetings spokeswoman. That's the thinking behind a new line of cards.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Client: San Francisco Newspaper Agency
Producer: A.G. Industries
Category: Motion, Light or Sound: Floorstand
Comments: This multimedia electronic newsstand, designed for supermarkets and mass merchants, can carry 10 different newspapers in its rotationally molded polypropylene bins. The header displays advertisements in two ways: as rear-lighted transparencies or as messages on a high-quality LED sign. The newsstand is equipped with a custom receiver, so it can update LED messages with late news.