Supermarket/Grocery

Client: Nicholas A. Papanicholas & Sons Coffee Co., Batavia, Ill.
P-O-P Company: CDA South Inc., Atlanta
Division: Permanent, Supermarkets
Comments: The display offers the consumer more varieties of coffee products. Greater product selection has enhanced the retailer's sales and has improved the profitability of the entire coffee section.

Product: Alkaline batteries
P-O-P company: Visy Displays, Atlanta
Distribution: Mass merchants, drugstores, supermarkets
Introduction: September 1997
Duration: November
Construction: Corrugated
Panasonic uses a set prepack corrugated display and changes the header through the year to create new cost-effective promotions.