Supermarket/Grocery

Client: Danone Waters of North America, Pasadena, Calif.
Product Promoted: Evian bottled water
Comments: This header for a case stacker of bottled water promotes a contest featuring a chance to win a trip to the MTV Movie Awards in 2002.
Introduction: February 2002
Size of Run: 10,000
Distribution: C-stores and supermarkets nationwide
Construction/Materials: Corrugated
P-O-P Company: Artshouse Communications Inc., Toronto

Client: Tetley USA, Shelton, Conn.
Products Promoted: Green tea blend
Comments: This pre-packed shipper was designed to introduce Tetley's Green Tea in an economical display that showed as many facings as possible.
Introduction: July 2001
Size of Run: 750
Distribution: Supermarkets
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, Los Angeles

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

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