Specialty Retailer

The experiential retailer has joined forces with H&M to launch an interactive and educational style experience at Camp’s Columbus Circle store in New York.

It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.

Canopy is promoting the expansion of its cannabis-infused beverage portfolio with a new campaign aimed at driving brand awareness and in-store sales.

E.l.f., Dunkin’ partner to deliver ‘OMG moment’ — first online and then at Ulta, with a collection inspired by Dunkin’s doughnut boxes and iconic logo.

Karl's Fishing & Outdoors has opened its first brick-and-mortar store, featuring a clean design and tech-enabled, educational experiences.

While cosmetics and personal care have particularly seen growth online, brands and retailers are also increasingly tapping into in-store experiences, both permanent and temporary, to connect with new shoppers.