The GH Lab vanity vignette showcase is possibly the most branded area of the store, dominated by skin care SKUs from Biesdorf's Eucerin and Procter & Gamble's Olay.
In GH Lab's living room vignette, shoppers find consumer electronics including the iRobot Roomba 960 as well as The Good Housekeeping Christmas Cookbook, and both an Amazon Echo and Echo Show.
The gift set table display at GH Lab corrals a cornucopia of products, from World Blend tea and Good Hurt Fuego hot sauce to a BPA-free feeding set from Thinkbaby.