Costco ran an online-only sales event to indirectly compete with the e-commerce giant’s Prime Day sale, this year, with a “Member Appreciation Savings Event” beginning July 15 and lasting while supplies last.
Chewy.com leveraged the excitement surrounding Amazon's Prime Day to stage a nondescript, limited-time "summer sale" promising up to 50% off more than 1,000 items.
Walgreens offered its Balance Rewards cardholders 20% off all regularly priced items (with some exclusions) when shopping at walgreens.com from July 14-20.