eCommerce

Procter & Gamble’s Vicks deployed a shelf sign in CVS Pharmacy's OTC aisle that assists sick shoppers who are “not sure what to take” for a particular symptom.

From Progressive Grocer, Nov. 1:

From Chain Store Age, Nov. 1:

Amit Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand

As Amazon and Walmart evolve and continually one-up the competition, they each face their own challenges

Sam’s Club tied in to Procter & Gamble’s Oct. 27 brandsaver FSI event by offering members instant savings with purchase of Charmin or Bounty products and Pampers diapers through Dec. 1.