Costco once again ran a September bulk-purchase incentive with Procter & Gamble promising a $25 store gift card to shoppers who spend $100 on participating P&G brands online or in-store.
Procter & Gamble is tying in to Walmart's introduction of "Built for Better" tags that spotlight particularly healthy or sustainable products on its website with an interactive experience.
In this monthly series launched earlier this year, thought leaders from select Path to Purchase Institute partners give voice to the member perspective.
