Department Store

Client: Estee Lauder, New York
Producer: Array Marketing Group, IDMD Design and Manufacturing Division, Toronto
Comments: Exclusive to Nordstrom department stores, this display showcased the entire "If The Shoe Fits" compact collection. The entry is consistent with Estee Lauder's overall look on the cosmetic counter.

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe and department stores
Size of Run: 250
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Client: Serta Inc., Itasca, Ill.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Producer: Everbrite, Greenfield, Wis.