Department Store

Largest marketing effort in the company's 84-year history

Studio's 'Toy Story 3' spawns a multitude of related retail campaigns

Client: LG Consumer Electronics, Englewood Cliffs, NJ
Product(s) Promoted: Home Theater Components
Distribution: Sears, Fry's, Regional Electronic Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 5/15/09
Intended Duration: Permanent
Dimensions (H x W x D): 51" x 48" x 21"
Weight: 100 lbs.
Budget Category (U.S.): More than $1,000 (display only)
Producer: Trans World Marketing, East Rutherford, NJ

Client: Coty US, LLC., New York, NY
Product(s) Promoted: Beyonce Heat Fragrance
Distribution: Department Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 12/15/09
Intended Duration: 6 months
Dimensions (H x W x D): 12" x 10" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: Sharp Electronics, Mahwah, NJ
Product(s) Promoted: Sharp Quattron Aquos LED TV
Distribution: Sears, Electronics Expo, PC Richards & 6th Ave. Electronics
Number of Stores: 1,131
Production Run Quantity: 1,131
Introduction: 4/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 48" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $601 - $650 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Brand: Dickies 874 Original Work Pant
Insight: The 84-year-old brand still resonates with workers but needed to create more of an identity.
Solution: Launch a work theme, including displays inspired by construction sites. One display shows the full pant, since research found folded pants are less effective.
Description: A floorstand for the 874 Original Work Pant has an industrial look and can display the garment hanging on a body form or folded on shelves. Also pictured, merchandising at Kmart.

Based on the popular series of Dutch children's books by Dick Bruna, the Miffy shop-in-shop debuted at a Vroom & Dreesmann (V&D) department store in Amsterdam in November 2009. The shop will be rolled out to other locations as part of the chain's ongoing renovations. The section of children's toys and clothing is anchored by a giant, plush Miffy (the story's main character) and designed to look like a coloring book that's come to life. Black and white fixtures shaped like houses and fences come together to create Miffy's village.