Seasonal Merchandise

Client: Pepsi Bottling Group, Somers, NY
Product(s) Promoted: 2-liter bottles
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 3,000
Introduction: 1/1/10
Intended Duration: Ongoing
Dimensions (H x W x D): 87" x 20" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2010 Contest Declaration

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Pepsi Portfolio
Distribution: Supermarkets
Number of Stores: 250
Production Run Quantity: 250
Introduction: 5/10/10
Intended Duration: 3-5 years
Dimensions (H x W x D): 84" x 50" x 48"
Weight: 350 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: DisplayPlan: LPDG, Chicago, IL

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Design of the Times 2010 Contest Declaration

Client: 3M, St. Paul, MN
Product(s) Promoted: 3M Scotch Tapes, Paper & Scissors
Distribution: Walmart
Number of Stores: 2,672
Production Run Quantity: 2,672
Introduction: 11/30/09
Intended Duration: 3 months
Dimensions (H x W x D): 52" x 48" x 40"
Weight: 250 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Strive Group, Cincinnati, OH

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Design of the Times 2010 Contest Declaration

Client: Robert Bosch Tool Corp., Mount Prospect, IL
Product(s) Promoted: Dremel Rotary Tools
Distribution: Lowe's
Number of Stores: 1,600
Production Run Quantity: 1,925
Introduction: 12/4/09
Intended Duration: 3-6 months
Dimensions (H x W x D): 21" x 49" x 24"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Red Robin Gourmet Burger, Greenwood Village, CO
Product(s) Promoted: Red Robin Gift Cards
Distribution: Red Robin Restaurants nationwide
Number of Stores: 382
Production Run Quantity: 382
Introduction: 10/1/09
Intended Duration: 3 years
Dimensions (H x W x D): 84" x 36" x 24"
Weight: 120 lbs.
Budget Category (U.S.): $551 - $600 (display only)
Producer: Frank Mayer & Associates Inc., Grafton, WI

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Design of the Times 2010 Contest Declaration

Client: Energizer Personal Care, Shelton, CT
Product(s) Promoted: Hawaiian Tropic Tanning, General Protection and Aftersun suncare products
Distribution: Supermarkets convenience, specialty accounts
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: 3/1/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 63" x 14" x 19"
Weight: 30 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Charlotte, NC

"It's always interesting to see how competitive brands go to market and to observe their differences or -- as shown in these photos -- similarities. Both Tylenol and NyQuil were using PDQs to present their products to consumers in anticipation of the cold and flu season. While both apparently hired former Boy Scouts to develop their copy lines, they each did a nice job of getting multiple products in front of shoppers at a critical point in time. They both had a good number of each item available for anyone suffering from these seasonal ailments and kept copy to a minimum."