Furniture

Client: Creative Chef, Willis, TX
Introduction: September 1, 2003
Size of Run: 2,500
Distribution: Supermarkets
Dimensions (H x W x D): 96" x 48" x 40"
Weight: 100 lb.
Producer: Kell Specialty Products, Chippewa Falls, WI

Client: Bush Furniture, Buffalo, NY
Introduction: September 1, 2004
Size of Run: 1,000
Distribution: Office Depot stores
Dimensions (H x W x D): 96" x 29" x 29"
Weight: 20 lb.
Producer: Hawver Display, Rochester, NY

Client: Hunter Douglas Inc., Upper Saddle River, NJ
Introduction: September 1, 2003
Size of Run: 10,000
Distribution: Small home centers and window fashion stores
Dimensions (H x W x D): 2'2" x 8" x 10.5"
Weight: 2 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: T-Fal, West Orange, NJ
Introduction: October 1, 2003
Size of Run: 20,000
Distribution: Mass Merchants
Dimensions (H x W x D): 1'2" x 2'6" x 1'4.75"
Weight: 32 lb. 2 oz.
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Hunter Douglas Inc., Gilbert, AZ
Introduction: March 1, 2003
Size of Run: 3,000
Distribution: Small home centers and window fashions stores
Dimensions (H x W x D): 4' x 3' x 2'
Weight: 5 lb.
Producer: Henschel-Steinau Inc., Englewood, NJ

Client: Braun/Gillette, Boston, MA
Introduction: March 1, 2003
Size of Run: 655
Distribution: Sam's Club, Costco
Dimensions (H x W x D): 3' x 2' x 4'
Weight: 10 lb.
Producer: New Dimensions Research Corp., Melville, NY

Rather than compete with Wal-Mart on price, Kroger-owned Fry's Marketplace is expanding into new product categories, such as housewares, linens and office furniture, which are merchandised in distinct consumer "mindset zones" rather than in traditional aisle layouts. The zones are:

• Living Mindset: Comfortable, casual, homey, welcoming, unpretentious
• Health Mindset: Familiar, friendly, bright, clean, sensible, trustworthy
• Value Mindset: Warehouse, utilitarian aesthetic, bright linear lighting, monolithic, monochromatic, uniform, economical, reliable