Candy & Gum

Type: Eight-bowl wire display
Manufacturing process: Wire display with litho varnished header
Introduction: August 1992
P-O-P company: Athena Industries, Burr Ridge, Ill.
Comments: four-shelf wire rack with a 14.5-inch footprint to hold eight changemaker bowls.

Introduction: January 1992
P-O-P company: Great Northern Display Group
Background: Promoting a free offer for consumers is the goal of this floor unit for Big League Chew, one of Amurol's key brands. The 216- or 108-count floor units (shown) were designed to encourage multiple purchases.

Type: 4-foot, 16-bin endcap
Manufacturing process: Structural foam molding and clear-acrylic injection molding; sheet metal fabrication; litho printing process (graphics); metal tubing framework; plastic and aluminum extrusions
Introduction: May 1992
P-O-P company: AMD Industries, Chicago
Comments: Upscale, contemporary Pick-A-Mix display, holding 480 pounds of product. Manufacturing process allows display to be manufactured as an in-line unit, endcap or walk-around without changing the tooling.

Product: Assorted candy
Number of displays: 3,000
P-O-P company: Display Marketing Services, West Hartford, Conn.
Distribution: Chain drug, convenience and grocery stores
Introduction: January 1991 (6-foot version); July 1991 (54-inch version)
Duration: Permanent
Construction: Wire rack with metal tubular frame
Sweets are receiving secondary placement in retail stores. The sides offer peg-hook capabilities for optimal use of retail space.

Type: 16-bin, walk-around display
Manufacturing process: Sheet metal fabricating; litho printing process (graphics); fabricated plastic sheets; heavy-duty fiber tube base with granite paint finish; and aluminum extrusions
Introduction: April 1992
P-O-P company: AMD Industries, Chicago
Comments: Fiber tube base gives structural strength and allows a smaller footprint.

Introduction: January 1991
P-O-P company: Gamon International Inc.
Background: A compact footprint is the hallmark of this unit, which is a wire rack designed to hold two 18-count trays.

Product: Sports Page bubble gum
Number of displays: 5,000 (counter unit); 2,500 (floor stand)
P-O-P company: Great Northern Display, Racine, Wis. (floor stand); Gamon International, Elk Grove Village, Ill. (counter unit)
Distribution: Grocery and convenience stores, mass merchants and drug stores
Introduction: March 1992
Duration: Promotional
Construction: Corrugated cardboard
Newsstand displays call attention to the Sports Page bubble gum contained within.

Introduction: November 1991
P-O-P company: Chesapeake Display Co,
Background: As a key permanent brand, Reed's is winning more customers with merchandising such as this unit. Taking up less than 3 linear inches of space, the units can be locked together and each holds up to 25 rolls.