Candy & Gum

Product: Candy
Number of displays: 1,500-2,000
P-O-P company: Stone Container Corp., Los Angeles
Distribution: Supermarkets
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
The "Holiday House" supports up to 120 pounds of candy and serves as Harmony Foods' winter promotion.

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed, structurally sound dispenser was needed to fit into the retailer's rack system. It needed to stand out among the other displays.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia

Marketer: Schuster Marketing Corp., Milwaukee
Objective: To prominently display a high impulse package in the breath freshener category.
Number of Displays: More than 1,000
Construction: Polypropylene plastic; hologram labeling
Introduced: June 1997
Producer: Blitz Design Corp., Vancouver, British Columbia, Canada

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate consumer awareness and incremental sales at retail.
Construction: 200-pound B-flute/C-flute; one-color direct print litho-mounted header
Introduced: January 1997
Producer: McLean Packaging Corp., Philadelphia; Great Northern Display, Racine, Wis.

Candy and Snack Merchandising Explode at the Point-of-Sale

Product: Gummi Beans candy
Number of displays: 2,000
P-O-P companies: Garform International (header design), Miami Lakes, Fla.; Omaha Box Co. (header die-cut, display manufacture), Omaha, Neb.; Ivy Hill Graphics (printing), Amityville, N.Y.
Distribution: Supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This colorful, die-cut header card introduces Trolli's new crunchy and sour Gummi Beans candies.