Packaged Beverages

Everbrite
Pepsi Co.
Comments: The soft drink industry typically uses temporary materials. The choice here was to use neon as a way to stand out from the crowd. The display was designed with special bracketry that can accommodate a variety of gondola types.

J. Brown/LMC Group
Austin, Nichols & Co.

Ferolito Vultaggio & Sons
Comments: The distinctive shape of this cooler barrel helped introduce the marketer's new package design.

RTC Industries Inc.
Panamco-lndega S.A.
Comments: This unit features injection-molded shelving, extruded vertical graphic holders, steel tubing with a snap-lock frame construction, and a sheet metal lightbox with four sequential light areas.

Product: St. Ides Special Brew
Number of displays: 150,000 posters; 25,000 static clings
P-O-P companies: LithoGraphix Inc. (poster printing), Los Angeles; Cromwell Design (cling design), Royal Oak, Mich.; E&G Printing Co. (cling printing), Madison Heights, Mich.; Wentcott Displays (cling finishing), Detroit
Distribution: Off-premise retail accounts
Introduction: May 1998
Duration: Temporary
Construction: Paper stock (posters), vinyl (clings)

Client: Smith Dairy, Orville, Ohio
Product Promoted: Milk
Objective: To promote brand awareness by creating a visual of "fresh products" delivered daily by trucks.
Introduction: April 1998
Construction/Materials: Screen printed on 3-millimeter Celtec
P-O-P Company: T&T Graphics Inc., Miamisburg, Ohio