Alcohol

Product: Bacardi Limon Rum
Number of displays: 350
P-O-P companies: Heritage Frame & Glass Creations (construction), Nesquehoning, Pa.; Zipatoni (design), St. Louis
Distribution: On-premise accounts
Introduction: April 1998
Duration: Permanent
Construction: Vacuum-formed polystyrene (frame back); litho-laminate mounted to clear acrylic (graphic); paper-wrapped wood (frame); fluorescent light; 120-volt motor; polarized disk

Seattle Packaging Corp.
Stimson Lane Vineyards
Comments: This display was designed to add greater impact to the basic "cut case" store display for wine. The unique look of a table setting behind a window encourages shoppers to observe it more closely.

Gage In-Store Marketing
Anheuser-Busch Inc.
Comments: The classic look of this booth lamp reinforces the heritage of the Clydesdale in promoting the company's brand.

With all of the new microbrew brands being marketed today, Pyramid Breweries Inc., Seattle, decided to distinguish its products from other brews on store shelves with new packaging and promotional materials.
   The new packaging design is appearing on six-packs, bottle labels, cartons and display cases in several thousand retail outlets in 30 states across the country.

Trans World Marketing
Miller Brewing Co.
Comments: The purpose of this item is to gain brand exposure in non-traditional areas of a bar or restaurant such as the billiard table or the dartboard. Because this merchandising item has utilitarian value, field acceptance has been very positive.

Thomson-Leeds Company Inc.
Beverage Marketing Technologies Inc.
Comments: Using interactive, state-of-the-art computer technologies, this display was designed to educate consumers and facilitate purchase decisions in the wine and liquor category. The display's LED header can be seen at a distance. An "attract loop" draws consumer attention during periods of non-use. A software package also helps customers estimate quantities for large gatherings.