Alcohol

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: United States Beverage, Darien, Conn.
Products Promoted: Hooch and Tennent's beers
Objective: To increase awareness of the brands on-shelf, in cooler doors and on the product. To create a lighted and talking continuity program of the client's audio campaign.
Introduction: April 1999
Construction/Materials: Four-color litho sheets that are mounted to styrene and chipboard, price channel clips, cooler door suction cups
P-O-P Company: Clegg Industries, Torrance, Calif.

Product: Vichon Mediterranean wines
Number of displays: 3,000
P-O-P companies: AGI Display Co. (display and baskets), San Francisco; Ridgecrest Inc. (cardstock printing), Modesto, Calif.
Distribution: Off-premise wine accounts
Introduction: March 1999
Duration: Semipermanent
Construction: Wood, woven reeds, cardstock
Display set-up: Field staff
This Robert Mondavi promotion centers on a wooden display stocked with wicker baskets of wine to invoke images of the French countryside.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To promote kegs as a primary package option in off-premise outlets.
Introduction: November 1998
Construction/Materials: Rotationally molded PVC painted silver with second tone application for aged effect.
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite
Objective: To create a saturation piece that will provide brand identification and complete versatility of placement in targeted retail outlets.
Introduction: June 1998
Construction/Materials: Injection-molded ABS with raised letters; pressure-sensitive logo decoration; and spring-actuated clip mechanism
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.