Alcohol

Sorensen Associates offers an exclusive report on store traffic and optimal display positioning.

Client: Bacardi Global Brands, Miami
Introduction: July 2002
Number of displays: 125
Construction: Laminated MDF board in brushed aluminum with satin aluminum trim, black melamine finish, bar sink, two interior shelves, poster holder, casters
Awards: Gold, Design of the Times 2003
P-O-P company: Array, Los Angeles

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Client: DVC Worldwide, Morristown, N.J.
Introduction: February 2003
Number of displays: 710
Construction: Hand peeled log, custom screenprinted and heat bent acrylic lampshades, three incandescent light fixtures, brass hanging chain
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comment: An actual peeled log was used as the crossbeam for this pool table light. The log conveys a rustic look, perfect for the ski lodges and wintertime resorts that placed this display.

Client: Barton Beers Ltd., Chicago
Introduction: April 2002
Number of displays: 700 (two production runs)
Construction: Wood window frame, fluorescent backlit window image, screened wood shutters, DC motor
P-O-P company: Array, Los Angeles
Comment: A motor rotates the shutters of the window on this display 184 degrees in both directions to reveal the Corona brand logos and a tropical beach scene. Using natural materials, this display brings a high-end look to any on-premise account.