Alcohol

Client: Bacardi USA Inc., Miami
Production Date: August 2004
Size of Run: 1,425
Producer: Heritage Sign & Display, Nesquehoning, PA

Client: The Absolut Spirits Co., New York, NY
Introduction: November 1, 2004
Size of Run: 2,938
Distribution: Bars & Restaurants
Dimensions (H x W x D): 7' x 6' x 3'
Weight: 7 lb.
Comments: A first for the Absolut Spirits Co., this display for Christmas was nailed after one pencil sketch. The molded components were painted and decorated by 400 artisans in China.

Client: Barton Beers Ltd., Chicago
Production Date: April 19, 2004
Size of Run: 500
Duration: Semi-Permanent
Producer: Everbrite LLC, Greenfield, WI
Technical Point: Real bamboo is used in this wall torch, while a fan, white cloth and orange lighting produce the "flame." The Corona logo appears to float; it's screenprinted on an acrylic panel and mounted to the rim of the torch.

Everyone knows the ads. Infusing every medium, including P-O-P, with one alluring message is the new goal.

Client: Jim Beam Brands Worldwide Inc., Deerfield, IL
Production Date: August 1, 2004
Size of Run: 4,700
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Bacardi USA Inc., Miami
Production Date: June 2004
Size of Run: 2,058
Producer: Bish Creative Display Inc., Lake Zurich, IL

Client: Schieffelin & Co., New York
Producer: Multi Dimensional Resources Inc., Carlstadt, N.J.
Size of Run: 219

Client: Bacardi USA Inc., Miami
Production Date: August 1, 2004
Size of Run: 130
Producer: Bish Creative Display Inc., Lake Zurich, IL
Comments: Launched to promote Dewar's 12, this display's bottom portion includes 12 horizontal openings for product bottles. The lockable cabinet on top showcases that brand and its packaging, and it literally puts the Dewar's Signature product on a pedestal.

Client: Diageo Guinness USA, Stamford, CT
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This motorized display promotes the flavor of Guinness Draught in cans and bottles. Chip board, silver paper tubes and die-cut printed materials combined to make the keg look realistic. Because it's a pole display, retailers could expand their merchandising area from 40 inches by 40 inches to 8 feet by 4 feet. Diageo field personnel set up all of the displays in-store.

Client: Diageo, Stamford, CT
Production Date: March 2004
Size of Run: 1,000
Producer: 3 Strikes Activation, Stamford, CT
Comments: These graphics were used in an on-premise P-O-P kit intended to increase recognition of Parrot Bay Flavors. Included in the mix were a bar towel, waitstaff apron, dry-erase metal sign, satin drawstring bag, woven photo table cover, photo banner and towels, countermats and floor mats.