Alcohol

Client: Diageo
Category: Beverages - Liquor
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $200
Production Date: 4/15/2008
Production Run Quantity: 500
Objectives: The main objective was to leverage Baileys as the liquor of choice while communicating the simplicity of mixing a "Baileys Shiver" drink, perfect for whomever consumers will be entertaining during the spring/summer entertaining season.

Client: Walgreens
Category: Drug Store Retailer
Intended Length of Use: 48 months
Producer: Design Phase Inc.
Unit Cost: Over $1,000
Production Date: 12/1/2008
Production Run Quantity: 250
Objectives: Walgreens was breaking into the wine and champagne category. They were looking to create an area for the wine that stood out, highlighted theproduct and didn't take up existing shelf space. The display that housed the wine also needed to appeal to women, the number one shopper at Walgreens.

Client Company: Molson Canada
Category: Experiential
Country of Production: Canada
Country of Placement: Canada
Producer: Artisan Complete
Unit Cost: Over $1,000
Initial Run Date: 5/1/2008
Number of Sites: 35
Number of Screens per Site: 20
Number of Distinct Channels of Content Per Site: 1
Day-Parted? No

Client: Heineken USA
Producer: Multi Dimensional Resources (MDR)
Size of Run: 400
Introduction: April 2008
Unit Cost: Under $200

Client: Alcone Marketing for Pernod Ricard USA
Producer: Multi Dimensional Resources (MDR)
Size of Run: 586
Introduction: November 2008
Unit Cost: Under $400

Client: Malibu-Kahlua International, White Plains, N.Y.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Size of Run: 108
Introduction: July 2008
Comments: An actual surfboard is incorporated into this display and has rope shelving and detailed accents like a palm tree embedded in a white beach with flip-flop footprints.

Client: Remy Cointreau USA Inc.
Producer: Multi Dimensional Resources (MDR)
Size of Run: 785
Introduction: October 2008
Unit Cost: Under $400

Client: Beam Global Spirits & Wine, Deerfield, Ill.
Producer: Bish Creative Display Inc., Lake Zurich, Ill.
Size of Run: 507
Introduction: June 2008
Comments: These displays sought to position Canadian Club whisky as a holiday drink and tied into the brand's retro-themed ad campaign with printed ornaments from the "Damn Right Your Dad Drank It" campaign.

Client: Anheuser-Busch
Category: Beverages - Beer
Intended Length of Use: 1 months
Producer: Rapid Displays
Unit Cost: Under $25
Production Date: 4/7/2008
Production Run Quantity: 2,000
Objectives: To encourage shoppers to purchase Bud Light during the critical summer selling season by creating a summer theme of an outdoor party. This display succeeded in reminding shoppers that Bud Light and parties go hand in hand and retailers saw sales increases of 9% and greater by using the display.

Client: PepsiCo Australia
Category: Multinational
Country of Production: China
Country of Placement: Australia
Intended Length of Use: 36 months
Producer: Creative Instore Solutions
Production Date: 3/3/2008
Production Run Quantity: 100