Alcohol

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,400
Production Run Quantity: 3,400
Introduction: 5/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 38" x 24" x 8"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Negra Modelo beer brand
Distribution: On-premise nationwide
Number of Stores: 510
Production Run Quantity: 550
Introduction: 1/20/08
Intended Duration: Three years required, but designed for five.
Dimensions (H x W x D): 24" x 17" x 5"
Weight: 6 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Alluma Tech Inc., Franklin, WI

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Design of the Times 2009 Contest Declaration

Client: Jay Group & Alcone Marketing for Heineken, Elizabethtown, PA
Product(s) Promoted: Dos Equis Beer
Distribution: Liquor Stores
Number of Stores: 220
Production Run Quantity: 220
Introduction: 9/24/08
Intended Duration: 3 months
Dimensions (H x W x D): 84" x 24" x 36"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Golden, CO
Product(s) Promoted: Coors Banquet
Distribution: Nationwide on- and off-premise accounts
Number of Stores: 235
Production Run Quantity: 235
Introduction: 5/15/09
Intended Duration: June-October 2009
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Client: MillerCoors, Chicago, IL
Product(s) Promoted: Coors Banquet and Coors Light
Distribution: Liquor Stores Nationwide
Number of Stores: 400
Production Run Quantity: 400
Introduction: 11/1/08
Intended Duration: 4 - 6 weeks
Dimensions (H x W x D): 26" x 48" x 26"
Weight: 30 lbs.
Budget Category (U.S.): $201 - $250 (display only)
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2009 Contest Declaration

Brand: Southern Comfort Co., Louisville, Ky.
Display company: TracyLocke, New York
Displays: Floor graphics, shelf talkers, neck hangers, cold racks and secondary displays
Key insight: More consumers are entertaining at home and want easy-to-serve beverages.
Solution: At-home usage tests revealed four out of five consumers would buy Southern Comfort premixed cocktails without tasting them first. Messaging touts their easy use.

Bavaria S.A., a Bogotá, Colombia-based subsidiary of SABMiller, promoted its Club Colombia brand with this 3-D aisle violator that features a full-sized replica of a bottle of beer. As an already established brand, the goal of this display was to attract new consumers and increase sales in mass merchants. The material is durable enough to be placed indoors or out and is difficult to damage or break. The bottle on the display spins, and the copy roughly translates to "How can you resist the refined flavor."

Retailer: Más Club
Location: Houston

Retailer: Sweetbay
Location: Tampa, FL