Alcohol

Client Company: Anheuser-Busch
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $50
Production Date: 11/4/2009
Production Run Quantity: 4,000
Objectives: Create an eye-catching display that appeals to race fans while promoting the Budweiser brand name by associating its sponsorship to NASCAR driver #9.

Client Company: Draftfcb for Brown-Forman
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost: Under $25
Production Date: 8/3/2009
Production Run Quantity: 1,671
Objectives: Create an ownable case card using iconic Jack Daniel's imagery integrated through the line. Present a unified gift giving message and stand out among sea of sameness.

MillerCoors drafts a shared shopper marketing language