Alcohol

Retailier: CVS/pharmacy
Location: Chicago

Retailer: Meijer
Location: Flint, MI

"In the interest of full disclosure, let me state that I'm a beer drinker and a fan of New Belgium Brewing's Fat Tire brand. One of the mega liquor outlets in my area was featuring an assortment of New Belgium products under an actual red bicycle like the one on the Fat Tire label. There were also several two-sided circular case cards that stood out in a world of square cases and a nice-looking cloth banner with wooden edge supports (see inset). The store staff took full advantage of all the superior display materials they were given to create a mini-New Belgium section."

"I have no idea what the actual Maker's Mark Distillery looks like, but if you asked me -- or any of the other shoppers in this store -- we'd say it's a black barn with red shutters and a tin roof. This combination wood and plastic floor display paints a picture of an old Southern whiskey plant that neatly enhances the bottles and their signature red wax coverings. It's a premium brand, and the display creates a premium presentation that catches shoppers' attention. If the brand puts this much effort into its display, I as a shopper would suspect the product is just as well made."

"I've been very pleased with some wineries' recent use of style and flair on their displays. This floor display from Snap Dragon has a number of elements that take it a notch above the ordinary. The black metal base is exceptionally well done, starting with the way it presents the bottles to shoppers via the angled wire supports. The curved front uses die-cut letters with a bright back card that makes the Snap Dragon name pop and creates a tabletop to showcase the wines merchandised below. Add in the metal header with the screened brand name and logo and you've got a complete package."