Creativity at the Razor's Edge A profile of Gino De Luca, director of permanent merchandising for The Gillette Co. Crest P-O-P Promotes With a Smile Countertop Unit Promotes Fun in the Sun WPC Brands Launches 'Survivor' Line Timely marketing focuses attention on outdoor safety products Twins Display Illustrates Results of Sunless Tanning Product Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Nioxin Niocenter Lands in Beauty Salons Alcone Tester Display Supports, Enhances Unique Packaging Let your fingers do the painting... The Gillette Co.: Concentrating P-O-P Power With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail. First Previous 280 281 282 283 284 Next Last
