2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Issues: Home Depot Merch Program Vexes Vendors BrandSaver Plugs Special Olympics Tie Slim-Fast, Wal-Mart Ring in 2004 Hefty, Duncan Hines Team for Rebate Offer Old Spice Cuts into Razor Category Kmart Lines Up Glad with Martha Stewart Kraft Shapes Up with Curves Fitness Offer Target Feels Unilever's Axe Effect DeLuca Pleads Guilty to Fraud Former Gillette executive faces 30-37 months, fines, restitution First Previous 493 494 495 496 497 Next Last
