Retail

Four campaigns won OmniShopper Awards in four "Digital" categories.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Six campaigns won OmniShopper Awards in four "In-Store Marketing" categories.

As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap.

Even the most well-funded, insight-driven product launches can hit a wall once shoppers reach the shelf.

AI can provide real-time insights at scale to address execution challenges from pricing compliance, to on shelf availability, to display execution and new product launches.

Strategic spending and regional divides shape seasonal shopping outlook.

Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.

The program will be focused on tackling challenges, seizing opportunities and fueling growth in 2026.