08. Supermarket Retailers: Preferred Types of Account-Specific Programs Retailer Attitudes Toward Account-Specific P-O-P 11. How Account-Specific P-O-P Should Be Customized: Supermarket Retailers 14. Would Supermarket Retailers Like to be Involved in Upfront Development of Account-Specific P-O-P? 04. What Makes Account-Specific Programs Successful: Brand Manufacturers vs. Retailers 07. What Types of Account-Specific Displays Supermarket Retailers Prefer 01. Understanding of Account-Specific: Brand Manufacturers vs. Retailers 10. Most Important Types of Account-Specific Programs/Support: Supermarket Retailers 13. Who is Responsible for Developing/Authorizing Account-Specific Promotions: Supermarket Retailers 03. Effectiveness of Account-Specific Promotions: Brand Manufacturers vs. Retailers First Previous 7 8 9 10 11 Next Last