Sporting Goods Retailers: Do You Use Scanner Data or Other Methods to Measure the Sales Effectiveness of In-Store Displays? Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Sporting Goods Retailers: What Type of Manufacturer-Supplied P-O-P Do You Accept Most Often? Sporting Goods Retailers: How Often Do Product Manufacturers Consult With You About Displays? Retail Knowledge Equals P-O-P Power Retailers:Is the Majority of P-O-P Accepted by your Store Temporary or Permanent? Marketers: How Have Retailer Attitudes Toward Specific Types of P-O-P Changed in the Past Year? What Retailers Consider in the Decision to Accept Vendor-Supplied P-O-P Retailers: What Percentage of Companies Providing Displays Understand Your Needs? Retailers Sound Off First Previous 22 23 24 25 26 Next Last