1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) How Have Retailers Attitudes to Vendor-Supplied P-O-P Changed in the Past Year? Perception & REALITY: How effective is P-O-P at attracting consumer attention? Chain and Independent Food Retailers: Opinions, Acceptance of P-O-P Home Center Retailers: Where Does P-O-P Go? Drugstore Retailers: How Effective is Manufacturer-Supplied P-O-P at Increasing Sales? Retailers: Display Activity, Effectiveness Display Considerations of Top Chains, % Very Large Consideration Final Decision-Making Involvement Percent of Final Decisions Made in Store First Previous 25 26 27 Next Last
