Marketers: What percent of your displays get set up? Marketers: How have retailers' private-label strategies impacted your own? Marketers: Who is the most important person at retail in getting your displays accepted? Marketers: How do you conduct compliance audits? Retailers: How much account-specific P-O-P have you demanded in the past 12 months? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Retailers: What obstacles prevent you from setting up P-O-P? Marketers: How often are your displays tested by retailers? Marketers: How strict have retailers been in enforcing clean-floor policies? Marketers: How often do you add retailer branding to displays? First Previous 10 11 12 13 14 Next Last
