Winter Holidays

Client: Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,700
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Semipermanent, Other Services and Establishments
Objectives: To create a colorful and festive lobby display for the holiday season. It was designed so small children would have easy viewing of the popular "All Dogs" plush toys and characters.

Flair Communications
Domecq Importers
Comments: The holiday season generates approximately 50 percent of cognac sales. To build on the image of the product within this critical time period, special packaging and gift-with-purchase premiums were developed. A custom leather cigar case and ashtray were developed as premiums.

Stone Display Group
M&M/Mars Inc.
Comments: This larger-than-life fireplace with character icons in motion required minimal floor space yet realistically provided brand identity. Only one motor is required to move all the different characters.