Marketing Toolbox

What you don't know about your shoppers could hurt you.

Marketers don't necessarily adopt the shopper's perspective when they attempt innovation, but they should.

Best Buy is winning with women -- and everyone else.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing.

Tomorrow's consumers may very well be shopping on their cellphones.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

Where you put shopper marketing will seal your success ... or failure.