Polaroid 3-D Glasses P-O-P
Brand: Polaroid Eyewear 3-D glasses.
Insight: Consumers want to experience the same 3-D visuals they see in the movie theaters at home.
Solution: Launch a line of "passive" 3-D glasses that don't require batteries or cables and sell them alongside 3-D TVs.
Description: Various displays for different channels and retailers support the Polaroid 3-D glasses launch, incorporating 3-D visuals for shoppers to see in-store. The same branding and imagery is used on the website.
