Client: Walt Disney Studios Home Entertainment, Burbank, CA
Product(s) Promoted: DVD, Blu-ray
Distribution: Wholesale Clubs, Toys "R" Us, Walmart, Best Buy, Target, Kmart, Meijer and Grocery Chains
Number of Stores: 3,500
Production Run Quantity: 7,200
Introduction: 9/8/10
Intended Duration: 4 weeks
Dimensions (H x W x D): 84" x 120" x 60"
Weight: 100 lbs.
Budget Category (U.S.): $101-$150 (display only)