Supermarket/Grocery

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Do price promotions really pay out?

Product: California apples
Number of display kits: 2,000
P-O-P companies: Janzen Advertising (design), Fresno, Calif.; Dumont Printing (manufacture), Fresno, Calif.
Distribution: California supermarkets
Introduction: August 1998
Duration: Semipermanent
Construction: Coated posterboard
Display set-up: Retailers
Designed to convey the differentiating quality of California-grown apples, this display features the amusing Seedman, a character which also stars in the campaign's animated cable television spot.