Ping Golf Club Floorstand
Brand: Ping golf clubs
Insight: In-store studies with golf enthusiasts and store employees revealed that golfers wanted to be able to learn about and interact with the clubs in-store.
Solution: Create a permanent, updateable fixture that holds a large number of clubs and train store personnel to conduct in-depth fittings with shoppers.
Description: This large fixture holds 120 golf clubs. Graphic cards can be switched out to promote new products.
