The retailer tied in to the May 26 theatrical release of Walt Disney Pictures' "The Little Mermaid" by launching an exclusive store brand beauty collection based on the film.
Seed Beauty’s cosmetics brand brought a Disney-inspired line exclusively to Ulta Beauty in April — the latest themed collection to hit the retailer's stores as part of an ongoing partnership.
Walmart received an exclusive launch window in March for Markwins Beauty Brands’ Sesame Street x Wet n Wild cosmetics collection before the line gradually rolled out to other major retailers.
The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.
