Specialty Retailer

Product: Hairdressing shears
Number of displays: 1,000 stacking panels that can make one- or two-tier displays
P-O-P companies: Visual Marketing Inc., Chicago; Sprecher & Bateman, Montgomery, IL
Distribution: Professional beauty supply stores
Introduction: January 2005
Duration: Permanent
Construction: Wire frame with perforated red styrene plastic side panels and some formed metal parts
Set-up: Store managers

Client: The Gillette Co., Boston
Producer: Mechtronics Corp., White Plains, NY
Size of Run: 1,000
Introduction: October 2005
Comments: This counter unit became a successful promotional tool in dentists' offices, complementing its placement in drugstores and other channels.

Client: Sleepy's, Bethpage, NY
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 2
Introduction: May 2005

Client: Biotherm/Lancome, New York
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 2 stores
Introduction: Fall 2004
Comments: Using a camera hidden behind the makeup counter mirror, consumers can have a makeover done by a cosmetics consultant in this Biotherm store and then have the digital photo projected onto the plasma wall to become in-store art -- for a few minutes, anyway.

Client: Elizabeth Arden, Miami Lakes, FL
Producer: Mechtronics Corp., White Plains, NY
Size of Run: 5,000
Introduction: November 2005
Comments: A steeper pitch of the display platform reduced the front-to-back size of this countertop to meet size requirements for Red Door Salons.