Snacks

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Permanent
Size of Run: 1,700
Production Date: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Powder-coated sheet metal base, laser-cut Keebler logo, square tubing, 3/8-inch wire, injection-molded shelf covers, silkscreened PVC header, casters

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Semi-permanent
Size of Run: 450
Production Date: November 2003
Materials/Processes Used: 3/8-inch wire, 16 gauge sheet metal, Baltic birch plywood shelving, silkscreened vinyl logo
Comments: Designed to mimic the look of an upscale bakery rack, this floorstand helped Kellogg enter markets that previously hadn't carried the Carr's brand.

Client: Madden Communications, for Kraft Foods Inc., Wood Dale, Ill.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: April 2003
Size of Run: 15,000
Comments: Small footprint designed specifically for c-store environments.

Client: Frito-Lay, Plano, Texas
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: October 2003
Size of Run: 5,500
Comments: Frito-Lay has a long tradition of Super Bowl tie-ins, and the company maximizes its partnership with NFL football with these lobby spectaculars.

Client: E.&.J. Gallo Winery, Modesto, Calif.
Producer: Vintage Wood, Sebastopol, Calif.
Duration: Semi-permanent
Size of Run: 2,000
Introduction: November 2003
Comments: Showcases all Gallo of Sonoma wines alongside Carr's snack crackers.

Client: Pepsi Company, Purchase, N.Y.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: March 2003
Size of Run: 1,500
Comments: A battery-powered foam basketball rotates to highlight Mountain Dew and Doritos during March Madness basketball season.