Snacks

Client: Herr Foods Inc., Nottingham, Pa.
Distribution: Mass merchants
Size of Run: 50,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Snacks, Cookies and Crackers
Objectives: Innovative packaging was used to cross merchandise Herr's core products and increase the company's presence in mass merchants. A television ad campaign coincided with the launch of the new packaging.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.

Client: Pepperidge Farm, Norwalk, Conn.
Distribution: Supermarkets and convenience stores
Size of Run: 5,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Snack Products and Soft Drinks
Objectives: To redesign an existing successful display that would cost less, use fewer components, be easier to set up, and hold three cases of the Goldfish 2-ounce product while reducing its footprint.

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Product: Slim Jim meat snacks
Number of displays: 5,000
P-O-P company: Rock-Tenn Alliance Group, Winston-Salem, N.C.
Distribution: Convenience stores and supermarkets
Introduction: September 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay products
Objective: To create a more dramatic and easier format for the client's prepacked display cartons that would create more impact in-store.
Construction/Materials: Corrugated
P-O-P Company: Inland Consumer Packaging and Displays, Indianapolis
Frito-Lay's corrugated Stackable prepack display design provides extra stability during shipping and a better appearance at retail.

Client: Nabisco Inc.
Producer: ImageWorks Display & Marketing Group Inc.
Comments: The display received excellent retail acceptance nationally as part of the client's Summer Grilling Season program. The flexibility of the display enables retailers to customize the product mix. The combination of products and recipe information offers the consumer a one-stop shopping home meal solution.