Snacks

Client: J & J Snack Foods, Pennsauken, N.J.
Product Promoted: Super Pretzel soft pretzels
Marketing Strategy: The client wanted to update its current display unit by adding a "dress up" kit that includes vacuum-formed graphics and plastic extruded corners.
Introduction: March 2000
Number of Displays: 3,500
Distribution: All retail outlets
Construction/Materials: Styrene, Vivak, plastic extruded corners, fluorescent illumination
P-O-P Company: Mirro Products Co., High Point, N.C.

Product: Fruitlings dried-fruit snacks
Number of displays: 2,000
P-O-P company: North Bay Wood Inc.,Rohnert Park, Calif.
Distribution: Supermarkets
Introduction: September 1999
Duration: Semipermanent Construction: Wood, cardstock
Display set-up: Field staff
Sunsweet Growers' wood display was designed to help its new Fruitling dried-fruit snacks gain space in the produce department of supermarkets.

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Comments: This display was created to increase sales of the featured Nabisco cookies and crackers to households with kids between the ages of six and 12, and to encourage the cross-purchase of Nabisco products among kids.

Client: Procter & Gamble, Cincinnati
Producer: Rand Display Inc., Teaneck, N.J.
Comments: The bright red color and large graphics on the header, along with the distinctive Pringles logo and familiar slogan, improved the visibility of the product. The display provides for better stocking and product presentation and allows for flexibility to shelve various packages.

Client: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Smurfit-Stone Display Group, Richmond, Va.
Comments: The client wanted a one-piece display that could be set up in 10 seconds or less at retail. It also had to be modular (it can be set up side-by-side, back-to-back, etc.) and have four shelves.

Client: Nabisco, East Hanover, N.J.
Product Promoted: Nabisco crackers
Objective: To develop a merchandising vehicle that would help drive volume among heavy cracker consumers, especially during a peak snacking and party occasion - the Super Bowl.
Number of Displays: 10,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Client: Nabisco Foods Co. - Planters Division, Parsippany, N.J.
Products Promoted: Planters snacks
Objective: To provide a temporary floor unit that would support Planters' 4th Quarter Baking Programs and to provide a merchandise vehicle that would hold both pieces and bags.
Number of Displays: 4,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Product: Natural beef jerky
Number of displays: 40,000
P-O-P company: Willamette Industries Inc., Minneapolis
Introduction: February 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Jack Link's Beef Jerky Link Snacks is achieving strong sales with the introduction of its Rusty Wallace NASCAR-related beef jerky products in a prepacked floorstand that offers bold graphics of the driver and his car.